LEARN HOW TO AUTHENTICALLY SELL YOUR STORY TO GROW YOUR FOLLOWING + SELL EASILY
The Story Launch Method
I see you hustling hard to serve your customers and innovate new, creative ways to solve the problems we are facing. (And whew, aren't we facing more problems than ever??)
You work hard to create more solutions, more services, and more products to meet the needs of your clients and customers. You are staying up late and getting up early, probably juggling time with your kids - and now we're all afraid AI is going to make us irrelevant.
Then, when your product or offer is done and ready to be launched into the world, it's like you freeze. HOW do I talk about this thing? How do I promote it? This amazing, wonderful thing that you've been working on and obsessing over for months now feels like a burden because you're too close to it. You don't know what to say so that it sounds genuine and authentic, much less what do you say that would INSPIRE someone to buy it.
The problem is...
you're showing up on social media (sometimes even every day!), but you're STILL not getting the results you want... the results you know you could have if only you knew what to say...
'Cuz unless someone's changed the rules... (ahem, Zucks)
... (even a ton of) 💗💗💗 emojis still don't translate into life-changing cash 😢😭😢
You know you must be missing something and you're exhausted from trying to figure it out.
You have a whole ‘idea bank’ of social media prompts and a ninja looking calendar full of hot pink sticky notes counting down to your launch...
But as that date gets closer and closer you feel that all-too-familiar pit in your stomach.
What’s gonna make this launch any different from your last???
Sure, you’ve got…
• The Pretty Posts
• A Great Offer
• Enough 💗💗💗 emojis to make a Care Bear blush
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
But you don't have a repeatable process to turn your fans and followers into buyers…
And YES, I’m gonna repeat myself until it sinks in -
"Likes" and comments DON’T = MONEY!!!”
However, there's a whole new way to do social media, and that's using your authentic stories in the right order as a campaign to launch your next offer...
All it takes is a weekend of planning… That's it. (and I’ll walk you through it, promise)
I want to show you exactly how to put this to work for your business - so you can have the successful launch you desire!
Hello there, I'm Kristen and I've been right where you are... overwhelmed by planning out all your social media content and annoyed that it isn't connecting with your audience.
But I discovered an EASY way to launch new offers that will CONNECT with your audience and have them clamoring for your offer like women waiting in line at Target for the limited edition Lilly Pulitzer collection.
I'm on a mission to PULL THE CURTAIN BACK ON SOCIAL MEDIA PROMOTIONS and make them SIMPLE.
.
You need the Story Launch Method™ 2.0
WHAT IF YOU COULD BUILD YOUR LIFE AROUND
THE BUSINESS OF YOUR DREAMS?
YOU CAN WITH THE
STORY LAUNCH METHOD™ 2.0 AND YOUR LIFE COULD
LOOK MORE LIKE THIS...
.... and yes these are all MY life!
Social media "gurus" are a dime a dozen these days, but their teachings all fall flat because they fail to incorporate the #1 essential item: STORY.
Instead of wasting time with social media prompts, you have to know the RIGHT story to share for the intended purpose.
Social media posts are good and can be effective WHEN they are placed in the right order, within a cohesive launch strategy.
Learn the BRIDGE Campaign strategy
I've used with my 7 and 8-figure clients.
STORY LAUNCH CAMPAIGN
Social media "gurus" are a dime a dozen these days, but their teachings fall flat because they fail to incorporate the #1 essential item: STORY.
Instead of wasting time with social media prompts, you have to know the RIGHT story to share for the intended purpose.
This step-by-step mini course and playbook is everything you need to craft a social media promotional campaign that will transform your tired messaging and convert your followers into customers.
Designed to be consumed implemented in just a weekend, this SIMPLE approach packs a punch and will work with ANY business, non-profit or ministry.
There's a proven storytelling framework that transforms generic social media posts into emotional, converting tools for your business. When your fans read your posts, they will connect with your message and see the HOPE in what you are offering them. They will be able to see themselves in your stories and encourage them to buy the service or product that you're offering.
The 3 phases of a
Pressure Cooker Launch
will be covered in this Craft Your Story Workbook:
Phase 1: Prep the Pressure
Phase 2: Cook the Campaign
Phase 3: Release & Review
The Campaign planner will help you plan each day's theme including how many times to post and types of stories to cover for effective campaign conversions.
Want to plan your campaign visually? Use Trello to color-code, drag and drop story prompts and plan your campaign calendar for your next launch around the three Pressure Cooker Phases.
All the story prompts are available for you as a Google Doc or here in the Trello Board for you.
With more than 100 different story prompts, you'll have an abundance of ideas to choose from to craft your campaign messaging.
But these prompts are just the beginning... using the Strategic Storytelling Framework, they will be the jumping off point for you to craft custom messaging for your campaign.
Learn how to use the HOOK, STORY, OFFER formula for engaging social posts every time.
Getting someone to take ACTION from your posts is the whole point and you'll get a list of clear call to action examples.
I hear "but I don't have ANY stories?!" too much! This worksheet is for you...
The full-proof guide to finding and capturing the right stories that will communicate the right message to your audience and hook them in!
No one I've ever done this exercise with has EVER concluded that they don't have valuable stories to share.
These aren’t just strategies to me. These are the exact blueprints and templates I’ve used for myself and my clients to increase their social following and launch their products and services profitably to raving fans.
I’m not just an online business coach, but I’m ALSO a marketing and social media consultant, strategist, sales funnel guru, designer, illustrator and author.
(I've also had clients come to call me their digital fairy godmother, therapist, and long-lost best friend.) I've been working in the communications/PR, coaching and service provider online space since 2006 and I've been in digital marketing for close to 20 years. I GET IT. (Why, yes... I am the unicorn you've been looking for.)
I’ve helped my clients make LOTS of money across all different industries. (From what I can count, I've directly helped with the strategies to help my clients make more than $20 Million in revenue!) I’ve worked with clients in a variety of industries from a world-renown guitar company to healthcare corporations to a truck stop company.
I’ve used these exact marketing and storytelling strategies that convert to create engaging campaigns, which have generated 5 and 6 figure launches all the way up to 7-figure launches in 24 hours. (Yes, that’s $1M in 24 hours.)
Bottom Line:
They don’t call me their long lost digital media guide for nothing…
I’m an AUTHENTIC marketer and woman of integrity.
I’m a mama to four littles and a wife to my hubby version 2.0 (yes, I’m divorced and remarried, which is a story for another day) and we live outside Nashville, TN. I’ve created a dream life where I get to work or play when I want around my family’s schedule.
I want you to maximize the power of story campaigns for your brand - so, here’s the deal, you get to test drive Story Launch Method for 30 days.
I can’t wait to add you to my list of successful story launchers!
Complete the workbook, test out the Story Launch Method, and utilize my brain in the exclusive FB group. And if you haven’t experienced the power the story launch for yourself then email with your completed workbook and we will give you a no questions asked refund.
Can I guarantee any income goals? Nope. But I can guarantee that you'll have the tools you need to learn how to put storytelling and campaigns to work for YOUR business.
Story Launch Method Mini Course . . . . . (Value $497)
Build Your Story Bank. . . . . . . . . . . . . . . . . . (Value $497)
Compelling Copy Framework . . . . . . . . . . (Value $497)
Craft Your Campaign Workbook . . . . . . . (Value $497)
Craft Your Campaign Google Sheet . . . . (Value $297)
Dominating Digital Toolkit. . . . . . . . . . . . . . (Value $197)
Smart Social Scheduling . . . . . . . . . . . . . . . (Value $197)
Today’s Price = $37 USD
"I LOVED Kristen's social media launch spreadsheet and system.
Social media for my business does not come naturally to me at all...it just feels hard to come up with what to say. So any time I launch anything new, I just ignore social media as a promotion tool altogether.
Kristen's method made this so easy. Her spreadsheet basically holds your hand and walks you through the whole pre-launch, launch, and then follow-up.
She gives you hooks so you know what to say and when. It made everything SO much easier and actually doable!"
What kind of business is Story Launch Method good for?ANY business that would like to make more money and creates info products, service-based offers, product-based offers, fundraising, special events, and even physical products.
Basically: if you need to sell something, the storytelling and campaign launch method will work for you!
YES! You can use these tried-and-true social media campaign strategies to launch a new offer on any platform and the Craft Your Campaign workbook
will help you customize your messaging for whatever platform you prefer.
YES! I was a social media manager for a decade and that's how I learned what works and what doesn't. The Story Launch Method could be an amazing resource to help you craft better campaigns for your clients -- launch or just regular content.
NO! Everything I teach and all the resources use free software solutions -- primarily Google Sheets, downloadable PDFs or Google Docs that you make a copy of and customize yourself.
Then friend, I think you need this. You're obviously hungry to make creating social content easier, more fun and enjoyable again. THIS is right up your alley!
Yes! All of the content and planning templates are in the Story Launch Method members area immediately after purchase!
It's time to dial in your social content for your next launch because
you deserve to reach more people and serve them with your incredible products & services!
What is their pain?
What are they suffering from?
Point out their symptoms
Do they feel this way?
Read Their Minds
More sample text
More sample text
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This is where you keep digging in...
when they try to solve the problem, things get worse.
AND BEFORE YOU KNOW IT
MORE OBSTACLES RISE UP
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TALK ABOUT THE LACK OF TIME, LACK OF MONEY
OR LACK OF KNOWLEDGE
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PAINT A VERY BLEAK PICTURE AND IDENTIFY THAT YOU
TOO WERE ONCE IN THIS POSITION
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Hint at the fact that you discovered the secret...
...the solution, the result of all this pain and suffering, and now...
you are on a mission to help others just like you!
We’ve Identified the Solution...
Use this section to explain what this means for their problem. NOW what can they do?
Use This Area To Tell Your Story.
Talk about your failure when you first started looking for a solution. Maybe there was a conspiracy against you, a false belief, a misunderstanding.
Show how the traditional methods didn't work and you were super frustrated.
Then, you had an ah-ha moment that brought you the result, benefit, solution you were looking for.
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AS SEEN ON...
Ask them to imagine
what life will be like when
they too have the
success you have?
THERE IS A
BETTER WAY.
INTRODUCING...
Here's where you officially announce your offer on this page.
This is the big reveal.
Show off your product or program, and present in a sentence or two, exactly what you're offering (and bonus points if you can add a metric)
x-step program
x number of days
etc. etc.
01.
MODULE ONE NAME
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WALK AWAY WITH:
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
02.
MODULE TWO NAME
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WALK AWAY WITH:
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
03.
MODULE THREE NAME
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WALK AWAY WITH:
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
• Bullet Point Goes Here
SUMMARY OF WHAT YOU'LL SHOW, TEACH, OFFER IN YOUR PRODUCT.
Show Off All The Possible Benefits. Be Visual, Creative. Imagine The Benefits.
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AND MORE!
BENEFIT GOES HERE
BENEFIT GOES HERE
BENEFIT GOES HERE
BENEFIT GOES HERE
BENEFIT GOES HERE
BENEFIT GOES HERE
How can you drive home the results more?
Get as specific as possible.
GO DEEPER
INTO THE BENEFITS
HERE'S A HUGE BENEFIT
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HERE'S A HUGE BENEFIT
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Show off just how much easier, lighter, happier, better things will
be when this solution is placed into their lives.
SHOW THEM THEY CAN GET THE ABOVE BENEFITS AND RESULTS WITHOUT.....
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WASTED TIME....
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WASTED MONEY....
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FRUSTRATION ETC....
EXPLAIN THE SUPER BONUS
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EXPLAIN THE SUPER BONUS
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EXPLAIN THE SUPER BONUS
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CALL TO ACTION TO BUY + STACK WHAT’S INCLUDED
Main Offering Example (Valued at $$$)
Main Offering Example (Valued at $$$)
Main Offering Example (Valued at $$$)
Main Offering Example (Valued at $$$)
Bonus Offering Example (Valued at $$$)
Bonus Offering Example (Valued at $$$)
Bonus Offering Example (Valued at $$$)
Bonus Offering Example (Valued at $$$)
Total Value = $$$$$
Today’s Price = $$$
TESTIMONIAL
“QUOTE GOES HERE”
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JOHN AWESOME
Acme, Co.
EXPLAIN THE LIMITED TIME DEAL.
Are there limited quantities? Limited time? Special offers? Explain and give a reason WHY they must take you up on the offer today.
This is your scarcity. You must have some sort of scarcity to encourage immediate action.
USE THIS SPACE TO TALK ABOUT A GUARANTEE
IF THEY ARE NOT 100% SATISFIED.
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TESTIMONIAL
“QUOTE GOES HERE”
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JOHN AWESOME
Acme, Co.
TESTIMONIAL
“QUOTE GOES HERE”
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JANE AWESOME
Acme, Co.
TESTIMONIAL
“QUOTE GOES HERE”
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JANE AWESOME
Acme, Co.
LIST OUT SOME
EXAMPLES TO
HELP VISUALIZE.
Summarize What Sort of Transformations
Happened Because of Your Offer.
HERE'S A HUGE TRANSFORMATION
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HERE'S A HUGE TRANSFORMATION
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Remind Them Of The Scarcity.
That Waiting Will Have Consequences.
CALL TO ACTION TO BUY + STACK WHAT’S INCLUDED
Story Launch Method Course ($497 value)
Compelling Copy Framework ($497 value)
Craft Your Campaign Workbook ($497 value)
Craft Your Campaign Google Sheet ($297 value)
Dominating Digital Toolkit (Value $197)
Smart Social Scheduling ($197 value)
Total Value = $2,182
Today’s Price = $37 USD
Ask question here for the product that brings home the value or handles an objection.
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dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, sed diam nonummy nibh euismod tincidunt. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
Ask question here for the product that brings home the value or handles an objection.
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Ask question here for the product that brings home the value or handles an objection.
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Ask question here for the product that brings home the value or handles an objection.
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dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, sed diam nonummy nibh euismod tincidunt. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
Ask question here for the product that brings home the value or handles an objection.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore maod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam
Ask question here for the product that brings home the value or handles an objection.
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Ask question here for the product that brings home the value or handles an objection.
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dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, sed diam nonummy nibh euismod tincidunt. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
Ask question here for the product that brings home the value or handles an objection.
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Ask question here for the product that brings home the value or handles an objection.
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Closing Arguments. Summarize The Great Results, Offer, Bonuses, And Guarantee. Last Reminder Of Scarcity.
CALL TO ACTION TO BUY + STACK WHAT’S INCLUDED
Main Offering Example (Valued at $$$)
Main Offering Example (Valued at $$$)
Main Offering Example (Valued at $$$)
Main Offering Example (Valued at $$$)
Bonus Offering Example (Valued at $$$)
Bonus Offering Example (Valued at $$$)
Bonus Offering Example (Valued at $$$)
Bonus Offering Example (Valued at $$$)
Total Value = $$$$$
Today’s Price = $$$
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